Monday, December 08, 2008

Stronghold Jeans

(Left) Stronghold manager William Sack. (Right) The wall of denim options for made-to-measure jeans. The glass tube display holds choices of hardware.

As far as a brand concepts go, it doesn’t get much better than the Los Angeles based Stonghold.

The company was founded in Los Angeles in 1895 as the area’s first denim manufacturer, and operated continuously until its closure in 1949. Fast forward to 2004 when Michael Paradise and Michael Cassell revived the defunct work wear label as a contemporary brand with every bit of authenticity as the original. Stonghold offers off-the-rack denim for $285, as well as made-to-measure trousers which start at $485, and are truly custom. The company develops a pattern specifically fit to your body and allows you to choose all of the components (fabric, hardware etc.) that go into your jeans. All Stronghold garments come with lifetime alterations and repairs free of charge. As you would expect, Stronghold only uses selvage denim in the construction of its jeans.